Professional Search Engine Optimization Services
As its names suggest, Search Engine Optimization (SEO) is a process that involves the curation of data in a way that search engines algorithms will easily find, categorize and rank a website’s information.
We have extensive experience optimizing Websites using only “white hat techniques”, or in other words, utilizing ethical ways to optimize a site so that it won’t be penalized or even banned by Google (what may occur when using “black hat techniques”).
SEO is an ever-evolving field and we keep updating our knowledge and adapting to new techniques and guidelines that are standards recommended by online authorities such as Google Search Console and MDN as well as professional marketing tools like SEMrush.
A Comprehensive SEO Approach
We implement an integral cycle of delivering professional SEO services for all our projects. Our main goal is to help your business grow via the effective implementation of an SEO strategy that will generate an increase in organic traffic so that you don’t need to overspend on paid advertising.
Website Audit Report
The first stage of our SEO process involves a complete site audit. This gives us an idea of what needs to improve and what are the main issues to be solved as well as which strategies should be implemented in order to fix your website’s results.
Keyword Research Implementation
Once we have a better idea of the status of your website, we proceed to implement extensive keyword research according to your business products/services. Since proper keywords and key phrases are crucial for SEO, this technical stage involves expert knowledge of tools that can generate effective leads. Our keyword research analysis will also allow us to target potential opportunities that can be implemented in your branding strategy.
This stage involves the optimization of individual pages of a site so that they can help data rank better on search engines. On-page optimization takes into account content (such as images and text) as well as HTML source code. SEO is an ongoing process and on-page optimization can be a lengthy and tedious one, but our expertise in the industry can help you get quicker results and more effective leads.
In simple terms, off-page SEO refers to actions that happen outside your website and that can impact your ranking in search engine results pages (SERPs). This is usually achieved by proper backlinking, that-is-to-say, by building links from reputable websites to yours. It is estimated that off-page SEO is responsible for 30% of results, while on-page SEO generates about 70% of leads.
SEO Ongoing Strategy
Once we have finalized with the SEO process, we proceed to discuss with you how to implement an ongoing website and content optimization strategy that can be performed by you or your team. This involves content creation & media as well as online partnering and social media distribution.