Professional Search Engine Optimization Services
Digital Marketing Services
As its names suggest, Search Engine Optimization (SEO) is a process that involves the curation of data in a way that search engine algorithms will quickly find, categorize and rank a website’s information.
We have extensive experience optimizing Websites using only “white hat techniques,” or in other words, utilizing ethical ways to optimize a site so that it won’t be penalized or even banned by Google (what may occur when using “black hat techniques”).
SEO is an ever-evolving field, and we keep updating our knowledge and adapting to new techniques and guidelines that are standards recommended by online authorities, such as Google Search Console and MDN as well as professional marketing tools like SEMrush.
A Comprehensive SEO Approach
We implement an integral cycle of delivering professional SEO services for all our projects. Our main goal is to help your business grow by effectively implementing an SEO strategy that will increase organic traffic so that you don’t need to overspend on paid advertising.
Website Audit Report
The first stage of our SEO process involves a complete site audit. This gives us an idea of what needs to improve, the main issues to be solved, and which strategies should be implemented to fix your website’s results.
Keyword Research Implementation
Once we have a better idea of the status of your website, we proceed to implement extensive keyword research according to your business products/services. Since proper keywords and key phrases are crucial for SEO, this technical stage involves expert knowledge of tools to generate effective leads. In addition, our keyword research analysis will also allow us to target potential opportunities that can be implemented in your branding strategy.
This stage involves the optimization of individual pages of a site so that they can help data rank better on search engines. On-page optimization considers content (images and text) and HTML source code. SEO is an ongoing process, and on-page optimization can be lengthy and tedious. Still, our expertise in the industry can help you get quicker results and more effective leads.
In simple terms, off-page SEO refers to actions that happen outside your website and can impact your ranking in search engine results pages (SERPs). This is usually achieved by proper backlinking, that is, by building links from reputable websites to yours. It is estimated that off-page SEO accounts for 30% of results, while on-page SEO generates about 70% of leads.
SEO Ongoing Strategy
Once we have finalized the SEO process, we will discuss implementing an ongoing website and content optimization strategy that you or your team can perform. This involves content creation & media, as well as online partnering and social media distribution.